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Carolyn Tastad

Carolyn Tastad

Carolyn leads P&G’s North America business and operations, which includes the U.S., Canada and Puerto Rico. North America is P&G’s largest and most profitable region, accounting for nearly 45% of the company’s net sales. Building on a track record of leading change to unlock growth in organizations and individuals, Carolyn has transformed P&G’s operating model in the region, moving to a category-based approach supported by select, scaled regional capabilities required to give the categories competitive advantage. She works closely with the leaders of each of P&G’s business units to ensure superior innovation and winning brand building plans for the market. Carolyn also leads P&G’s Sales function, guiding selling and go-to-market strategy and capability across all categories and regions. She works with our business units, sales teams and distributor partners to drive superior retail innovation and execution; delighting shoppers instore and online, while creating profitable growth for our retail partners.   Carolyn is known inside and outside P&G for her high standards, huge capacity and sense of curiosity—which enable her to see possibilities in even the biggest business challenges. Carolyn joined P&G as a IT analyst in Canada. During her 30+ years with the company, she has worked across P&G’s full portfolio of brands, typically in sales and general management. She has led national, multinational and global organizations, living in Canada, United States and Switzerland. Carolyn is a hands-on, authentic leader who is passionate about gender and intersectional equality in the workplace and the world. As executive sponsor for P&G’s Gender Equality program, Carolyn actively leads efforts inside and outside P&G to tackle bias and build a world with equal voice and equal representation for all individuals.

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Oct 11-13, 2019 @ Duke Energy Center